Free 6-Part Workshop Series
Mastering AI Search for Your Brand!
Ideal For: SMBs & SMEs * C-Level Execs
* Entrepreneurs & Startups * Marketing Professionals
Stop Guessing, Start Dominating: Unlock AI-Driven Visibility for Your Business
Are you feeling the shift in SEO and brand visibility? The age of AI-driven search is here, and it’s creating a whole new playing field for every business on the planet. If you’re wondering how to adapt, how to leverage new technologies like Language Model Optimization (LMO), or how to ensure your brand stands out when AI is dictating search results, this challenge is for you.
This isn’t a time to wait and see what happens. It’s time to equip yourself with the strategies and tools to thrive.
IMPORTANT WORKSHOP SERIES INFORMATION
When: Now On-Demand
Experience Level: Beginner | Intermediate
Disclaimer: “When you purchase through links in this article, we may earn an affiliate commission from Semrush and other recommended tools.”
Overall Brand Performance
Business Landscape
Marketing & Perception
Audience & Content
Real Example of the Sessions
Series Explainer Video
Sneak Peek into VIP Session – Part 2
What You’ll Learn in This Transformative 6-Part Workshop Series:
- Adapt Your Strategy: Learn to balance traditional SEO with cutting-edge AI optimization techniques.
- Boost Visibility: Discover clear steps, templates, and resources to optimize your brand’s presence in AI search results.
- Understand Your Audience: Master the art of understanding user intent in the AI era to create highly effective content.
- Outsmart Competitors: Utilize AI-powered analysis to gain insights into your competitive environment and overall market standing.
- Create Authority: Ensure your content is high-quality and authoritative, significantly impacting your visibility.
- Build a Powerful Online Presence: Develop essential strategies for multi-channel visibility and reputation management in an AI-driven world.
Workshop Series
Breakdown of Your 6-Part Journey to AI Search Mastery:
This six-part virtual workshop series is designed to equip you with actionable strategies to thrive in the age of AI-driven search. You only need to register for the first available workshop date, and you’ll automatically gain access to all six powerful sessions.
Workshop 1:
Preparing Your Brand for the Age of AI-Driven Search
What you’ll learn: How AI search is changing SEO, why quality content is more important than ever, and actionable steps for AI optimization. Get ready to transition from traditional SEO to AI search.
Workshop 2:
Analyze Brand Visibility with AI Insights
What you’ll learn: How analyzing brand visibility helps identify improvements, the role of sentiment analysis, and how Semrush’s AI analytics tool provides insights into market share and brand sentiment.
Workshop 3:
Optimize Content for User Intent in AI Search
What you’ll learn: Why user intent is crucial for AI SEO, how to create targeted content, balancing SEO with user experience, and how AI tools enhance content strategy.
Workshop 4:
Identify Competitors with AI-Powered Analysis
What you’ll learn: Why competitive analysis is crucial for AI search optimization, how AI tools provide insights into competitor performance and content gaps, and the significance of monitoring authoritative sources.
Workshop 5:
Ensure High-Quality, Authoritative Content for AI Search
What you’ll learn: Why high-quality content impacts AI visibility, how multimedia increases engagement, the role of AI tools in streamlining content creation, and best practices for factual accuracy.
Workshop 6:
Build a Strong Online Presence for AI Search Readiness
What you’ll learn: Why multi-channel visibility is crucial, how positive sentiment boosts AI recommendations, the importance of online discussions and brand mention monitoring, and how AI tools streamline information gathering.
Who Is This Workshop Series For?
This series is perfect for:
SMBs &
SMEs
Empower your small to medium-sized business to thrive in AI search and gain unprecedented online visibility
C-Level
Executives
Lead your organization through the pivot to AI-driven search, ensuring your brand’s future market position and growth
Entrepreneurs & Startups
Launch and scale your venture with cutting-edge AI search strategies, making your brand unmissable from day one
Marketing Professionals
Master the new era of Language Model Optimization (LMO) and leverage AI tools to achieve superior brand visibility and content performance
Reasons You Should, or Should Not Join this Workshop Series?
This Workshop Series is for you if…
- You are a small business owner, entrepreneur, C-level executive, or marketing professional ready to understand and leverage AI search.
- You’re looking for actionable strategies and clear steps to optimize your brand visibility in the new AI landscape.
- You want to adapt your marketing goals to achieve significant growth and an enhanced market position.
- You understand that the world of SEO is undergoing a major pivot and you’re ready to embrace it.
- You’re eager to utilize powerful tools like the Semrush AI Toolkit to your advantage.
This Workshop Series is NOT for you if…
- You prefer to sit on the sidelines and see what happens with AI search.
- You believe traditional SEO alone will be enough to maintain brand visibility in the coming years.
- You’re unwilling to implement new strategies or adapt your current marketing efforts.
- You’re not interested in analyzing competitor strategies or optimizing for user intent in an AI context.
Testimonials
What others are saying about the presenter
I have the utmost pleasure working with Jimmy for over two years here at DMWF (Digital Marketing World Forum) – in-person and virtually. A delightful and charismatic speaker with an abundance of marketing knowledge. His sessions are not only delivered in an easily digestible fashion, so the audience is not overwhelmed, his personality is an infection on the stage! Jimmy is always on hand to lend his support and expertise to enhance our delegates’ experience at our conferences. We love working with Jimmy and having him speak at DMWF events for years to come.
Jimmy is an absolute expert when it comes to developing and implementing digital marketing strategies for producing increased profitability within your business. He is a powerful speaker who is not only motivational but effectively communicates complex information in an easy to understand way. I have seen Jimmy address large and small audiences both virtually and in-person – he always delivers dynamic, high-energy performances with extremely valuable content that can be put to use immediately within your organization. I have learned a lot from him that has benefitted my business significantly and I highly recommend checking Jimmy out if you have the opportunity. You’ll be glad that you did!
Jimmy is highly engaging, energetic and extremely knowledgeable across a variety of marketing disciplines. He delivers valuable and actionable content, which is exactly what our organization needs to better help our community of under-resourced entrepreneurs. We are immensely appreciative for Jimmy’s support of our organization and the time and expertise he’s contributed to help our small businesses.
Obviously the two major traits found in great speakers are: 1) are they knowledgeable in their chosen subject and 2) are they engaging when they speak. Let’s start with number one. For my digital marketing event, madconNYC, we needed not only great speakers, but experts in a given digital marketing discipline to provide advice and answer the burning questions of our participants. Jimmy is so knowledgeable that not only can he speak intelligently on NUEMROUS marketing topics, but he really is a true “expert” in different disciplines. His advice is proving to be invaluable to our event customers. Now let’s look at number two. Jimmy’s delivery, demeanor, and dynamic personality ensure he can a) make the connection with our audience and b) hold their attention. I know many people who have number one OR number two, but not many that embody both. Jimmy does. And I say this from personal experience having worked directly with him. He’s so good we asked him to be both an Expert AND a thought-leadership speaker! In short, Jimmy is both the bee’s knees AND the cat’s pajamas!
Meet Your Expert Guide:
With features in publications like Forbes, Entrepreneur, Adweek, and AdAge, Jimmy’s expertise in business growth and strategy has been recognized nationally. He has trained thousands of business professionals worldwide and is a sought-after international speaker.
As a business growth strategy consultant and international speaker, Jimmy Newson has worked with organizations of all sizes, but his specialty lies in working with small businesses and entrepreneurs. He founded Moving Forward Small Business, a membership-based organization that helps businesses grow and achieve their goals through practical and actionable advice. Jimmy is also a contributor and Leadership Network member with Entrepreneur.com, where he shares his expertise on small business management and growth.
Jimmy holds industry certifications in Google, HubSpot, Semrush, Cascade, and Trainual. He is also a board and committee member for various organizations, including the New York Marketing Association, Start Small Think Big, International Business Development Professional, and The New York Board of Education. Additionally, Jimmy has strategic partnerships with private, government, and nonprofit organizations, leveraging his extensive network and experience to provide businesses with comprehensive solutions for their needs.
Jimmy Newson
COMMUNITY MEMBER TESTIMONIALS AND CASE STUDIES
Laura McAdams
A La Carte Events & Catering
Houston, TX
Ericka Bates
Talk Virtual
Spartanburg, SC
Corey & Nakeicha Wilson
Alexander Sky Group
Newark, NJ
Zakia Ringgold
Virtual Experience Design Agency
Lansdowne, PA
Chris McGown
Peak8960
Louisville, KY
Elizabeth Sadoff
Elizabeth Sadoff Art Advisory
New York, NY
Like so many others, my business was thrown for a loop as a result of our year + of Covid shutdown. While my income was zilch, I used the time to familiarize myself with the media-based platforms and tools available to me that I had previously never had time to learn. One business that gave me a giant and sustaining boost was Moving Forward Small Business.
Working with Jimmy Newson, I learned to use software tools that help me track and improve my businesses’ SEO for starters, and from that point, I realized that I now have the language to approach working with a host of new tools. Even as I am a novice at all these, my powerful takeaway is that I know what I don’t know and need to know now— I know what to ask for and how to apply that information to improve my business. Without being conversant with software tools, I would have none of the building blocks I need to approach utilizing other tools that maximize my business efforts and efficiency.
I told my friend today that I feel as if I am growing younger now instead of older, (and I am for sure older!), for I am learning the skills that I thought only those who grew up with technology acumen could master. It’s an exciting new world of business for me now, for I feel like a player, and in control, not so much at the mercy of fate and luck.
Moving Forward Small Business has been and continues to be my mainstay for learning and expanding. Something good came out of Covid, I daresay!
I found our first in-person session inspiring. For the first time since the pandemic, I felt that I could find my strength to move forward as an entrepreneur.
A big thank you from the bottom of my heart for reminding me that everything is possible.
One more thing, I saw myself younger in your enthusiasm and your work methods, it was refreshing.
FREQUENTLY ASKED QUESTION
What is "AI-driven search" or "Language Model Optimization (LMO)"?
AI-driven search refers to how artificial intelligence is changing the way search engines understand queries and deliver results, moving beyond traditional keyword matching. Language Model Optimization (LMO) is a new term for optimizing your brand and content for these advanced AI models, impacting brand visibility on a fundamental level.
Who is this workshop series for?
This workshop series is designed for small business owners, entrepreneurs, C-level executives, and marketing professionals who want to understand and thrive in the age of AI-driven search.
Do I need prior SEO experience to attend?
No, the series level is designated as Beginner to Intermediate. It’s designed to equip participants with the knowledge and actionable strategies needed, regardless of extensive prior SEO experience.
What is the format of the workshops?
This is a six-part virtual workshop series4. Each workshop has a General Session at 12 pm EST and a VIP Session at 1 pm EST.
What's the difference between General (Free) Access and VIP Access?
General Access provides participation in the live virtual workshops and replay access during the series until September 17, 2025. VIP Access includes all General Access benefits, plus VIP Coaching Sessions, 90-day replay access to all workshop recordings, a Networking Power Hour, exclusive resources and tools, and 90-day MFSB Membership Access.
Will I receive templates and resources?
Yes, the deep-dive series will provide clear steps, templates, and resources to optimize brand visibility, understand user intent, analyze competitors, ensure high-quality content, and build a strong online presence.
What tools will be covered in the workshop?
The series has a primary focus on leveraging the new Semrush AI Toolkit. Additionally, participants will learn how AI tools can enhance content strategies, categorize keywords, provide insights into competitor performance and content gaps 10, streamline content creation processes 11, and streamline the process of gathering information and tracking online presence12. Other tools that may be mentioned or explored include IdeaApe, Mangools, Gemini, Scalenut, Perplexity, LinkWhisper, Lumen5, Text2infographic, and Qwoted.
What if I can't attend all the workshops live?
With General (Free) Access, you will have replay access during the series until September 17, 2025. If you upgrade to VIP Access, you will receive 90-day replay access to all workshop recordings, allowing you to catch up on any sessions you might miss.
How important is content quality in AI search?
Quality content is highlighted as more important than ever in AI search. The workshops emphasize actionable steps for AI optimization, including content refinement. Workshop 5 specifically focuses on ensuring high-quality, authoritative content for AI search readiness.
Ready to Build Your Brand's Future in AI Search?
Don’t let the AI revolution leave your brand behind. This is your chance to gain the competitive edge, understand user intent, and build an unshakeable online presence.
Presented by:
Moving Forward Small Business (MFSB) is dedicated to helping small businesses, entrepreneurs, and startups achieve growth and resilience. They offer tailored strategies, digital transformation services, SEO solutions, and AI-powered tools. MFSB provides expert consulting, market research, and lead generation to enhance digital presence and optimize growth, alongside signature programs, resources, and ongoing membership support.
Semrush is an all-in-one, AI-powered marketing platform that helps businesses enhance online visibility and attract customers
Strategic Partners
Collaborating to empower small businesses and drive innovation across the entire ecosystem.
Media Partners
Amplifying vital insights and resources to a broad audience, fostering informed small business growth.
Small Business & Growth Service Partners
A dedicated community of small businesses and specialized service providers, here to support, elevate, and accelerate the growth of fellow entrepreneurs.
