Did you know that 54% of consumers want to see video content from businesses? So, video marketing is one of the best ways for your brand to tell its story in a compelling way for your audience.
Today, the first thing you see when you swipe your Instagram or Facebook feed is a video, right? Human beings are visual creatures by nature, so it is not surprising that we love videos. Now that we spend more time using social media, video marketing has become the most used brand strategy.
Most importantly, video is popular because it’s so effective. So, do you want to apply it in your marketing strategy? In this post, we tell you why video is so effective in marketing. Read on!
But First, What Is Video Marketing?
Video marketing is a digital marketing strategy that focuses on using audiovisuals to achieve various objectives that promote a brand. In other words, it’s about including videos in your content marketing strategy.
This is one of the tools most used by companies and brands today. One of the reasons is that it is a much more dynamic strategy and generates a significant impact. In addition, this makes it more efficient and practical to attract users of various generations, especially the most current.
It can be used on various channels such as websites, blogs, and social media. In the latter case, the videos are optimized to be broadcast by these platforms taking into account the characteristics of each one, and are called social videos.
So, Why Is Video So Effective In Marketing?
Creating a video marketing strategy requires a lot of effort and time. But if you manage to implement the tool correctly, you can obtain multiple benefits. Check out below why video marketing is so effective.
1. More Conversions
This is one of the main reasons why video marketing is so effective. Conversions increase significantly if you use content with audiovisual formats.
According to studies, the conversions of a landing page are better by 80% compared to those that don’t use this resource. Furthermore, 90% of internet users affirm that they watch videos before buying, and these help them in their purchase decision.
In the case of social networks, a publication can obtain up to 3 times more reactions and responses if it contains this type of audiovisual content compared to those that do not.
2. Help Your Positioning
Videos that are well optimized, quality, and entertaining or have an educational, emotional, or inspirational purpose largely meet users’ needs. For this reason, search engines position video content better.
On the other hand, websites and blogs that introduce videos in their posts arouse users’ curiosity and make their time spent on the site longer, even if they play only a part of the video.
According to a study carried out by Forbes, users spend 88% more of their time on websites with videos, either to complement written content or as the main content of publications. This action will make your web positioning improve progressively.
In addition, videos are a type of content that can be easily viralized. And if you achieve it, desirable positioning of the content would be assured.
3. Improve Your Branding
Videos are a very professional content format. Through it, you can improve the personality and reinforce the identity of your brand. It is also a way to make it much fresher and more current.
We recommend using color palettes, graphic elements and sounds related or consistent with your brand. This way, you will create your own identity, and you can stand out from your competition. This, in turn, will allow you to retain customers and make them visit your social profiles, blogs, or web in search of more content.
4. You Can Capture More Traffic
Video marketing is a tool that you can implement on various platforms, from websites to various social networks.
Some of the best alternatives are YouTube, Facebook, Instagram, Twitter, and TikTok. You can use these platforms to capture traffic and redirect it to your brand’s main website. You can also use the videos on LinkedIn for your business.
Another way to take advantage of them is to embed a video from your YouTube channel to the main web page or to complement an article that you have shared. If users are interested in seeing more of your audiovisual content, they can go to your channel.
5. Shows Transparency
We live in a digital era where consumers are becoming increasingly vigilant, so they’re not easily “fooled.” And how can you prove you are genuine? Through the use of video.
For this reason, video is the best way to publicize what is behind the product or service. It explains everything about your product or service in a more personal way that cannot be copied. Therefore, using video as your marketing strategy will present you with a unique opportunity to reflect the spirit of your company and the best presentation card of your business.
6. Creates Greater Engagement
More visible on social media, which in themselves are quite visual, the engagement resulting from a video is far superior to other content. This is because videos more easily capture the audience’s attention and provide greater emotional stimulation, which automatically turns into shares, likes, comments, and empathy with your brand.
7. Video Marketing Explains Everything
Video is the preferred way of communication for customers since they can receive more information and have the possibility of seeing it with their own eyes. By watching a video presentation of a product or service, the customer has a greater chance of appreciating the benefits of the product and thus deciding if it is what they need.
This means that, with a video, your customer will obtain much more complete and enjoyable information than what they can receive by looking only at photos, reading an article, or viewing a catalog.
Conclusion
As you can see, the use of video as a marketing strategy is very effective. So, if you want to give your company notoriety and visibility, we recommend that you create a good video campaign from now on. From Google Ads, you can create video campaigns for YouTube and Google’s video partner websites that attract the attention of your potential customers.
Download our comprehensive and free e-book that offers valuable insights into video marketing and why it is fundamental for your small business.
