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Latest Articles
Case Study: Transforming Art Advisory with Community and AI – Elizabeth Sadoff Art Advisory
Introduction Elizabeth Sadoff is the founder of Elizabeth Sadoff Art Advisory, an art consulting business she established 17 years ago. Her mission is to demystify the art buying process for clients who are financially prepared but unsure about navigating the art...
Why Audience Alignment Should Be Your #1 Focus when Building Strategic Partnerships
Key Highlights Audience alignment ensures both partners' marketing efforts resonate with the same customer base, leading to higher engagement and conversion rates. Identifying and segmenting your core audience are the initial...
Beginner’s Guide to Creating Your First SOP Easily
Key Highlights What is an SOP? A standard operating procedure (SOP) is a document that provides step-by-step instructions on how to complete a specific task. Why are SOPs important? SOPs are crucial for businesses of all sizes because they ensure consistency,...
The Role of Business Plan Objectives
Highlights Clear Business Plan Objectives: Essential for guiding organizations toward their goals by providing a roadmap that aligns efforts and resources. Differentiation of Goals and Objectives: Understanding the distinction helps in setting precise, actionable...
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A Step-By-Step Guide to Creating a High-Converting Lead Magnet
If you're here, it's probably for a good reason. Sales are slowing, people don't seem to be calling, and you might not even be sure why. Sixty percent of customer interactions take place online. You need a lead magnet. You've looked at your website analytics....
How to Create the Perfect Lead Magnet
Imagine being able to run your business while you take time off of work. If you think that sounds too good to be true, consider if you have and use a lead magnet. A lead magnet is your top-of-the-funnel step to lead generation, and it can help you turn followers...
What Is Lead Generation for Small Businesses?
An online lead generation strategy is critical for small business owners. All of the major brands already have a strategy in place, and they use it to gain new clients every day. This article will show you how you can maximize the power of the Internet and change...
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