Small Business Blog
Relevant and Actionable Articles & Blog Content for Small Business Owners, Entrepreneurs and Business ProfessionalsThanks for visiting our blog.
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Latest Articles
Business Success: The Wilsons’ Experience with MFSB
Introduction Meet Nakeicha Wilson and Corey A. Wilson, the dynamic duo behind the Alexander Sky Group. As passionate business consultants, they are dedicated to guiding startups and emerging entrepreneurs toward establishing a robust foundation for success. Discover...
Why Audience Alignment Should Be Your #1 Focus when Building Strategic Partnerships
Key Highlights Audience alignment ensures both partners' marketing efforts resonate with the same customer base, leading to higher engagement and conversion rates. Identifying and segmenting your core audience are the initial...
Beginner’s Guide to Creating Your First SOP Easily
Key Highlights What is an SOP? A standard operating procedure (SOP) is a document that provides step-by-step instructions on how to complete a specific task. Why are SOPs important? SOPs are crucial for businesses of all sizes because they ensure consistency,...
The Role of Business Plan Objectives
Highlights Clear Business Plan Objectives: Essential for guiding organizations toward their goals by providing a roadmap that aligns efforts and resources. Differentiation of Goals and Objectives: Understanding the distinction helps in setting precise, actionable...
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Marketing/Digital Marketing
Why Is It Important to Understand Your Competitors’ Content Marketing Strategy?
Content Marketing Content marketing aims to engage and maintain an audience with meaningful content. In this way, your company is kept at the top of the reader's mind when it comes time to buy what you sell. Explaining Content Marketing Content marketing includes...
In Business, How is Competitive Advantage Created?
Competitive Advantage: Definition and Example Competitive advantage distinguishes an entity's goods or services from all other options available to a client. While the phrase is typically associated with corporations, the techniques may also be applied to any...
A Step-By-Step Guide to Creating a High-Converting Lead Magnet
If you're here, it's probably for a good reason. Sales are slowing, people don't seem to be calling, and you might not even be sure why. Sixty percent of customer interactions take place online. You need a lead magnet. You've looked at your website analytics....
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