Small Business Blog
Relevant and Actionable Articles & Blog Content for Small Business Owners, Entrepreneurs and Business ProfessionalsThanks for visiting our blog.
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Latest Articles
The Turtle and the Hare in Business Strategy
Key Highlights Explore the timeless lesson of steady growth versus rapid expansion in business strategy. Discover the significance of embracing the tortoise mentality for long-term success. Learn from real-life case studies of companies that succeeded with a slow and...
What are Market Segments: A Comprehensive Guide
Key Highlights Market segmentation is the practice of dividing a target market into smaller groups based on certain criteria such as geography, psychographics, and behavior. By understanding market segments, small businesses can tailor their products, sales, and...
Psychographic Segmentation Secrets for Success
What is psychographic segmentation and how is it used in marketing? Psychographic segmentation categorizes consumers based on their values, beliefs, interests, and lifestyles. In marketing, this method helps tailor products and messages to specific consumer groups,...
Behavioral Segmentation Strategies: A Comprehensive Guide
Key Highlights Behavioral segmentation is a powerful marketing strategy that involves dividing customers into groups based on behavior patterns and interactions in a business. There are four main types of behavior: purchase behavior, occasion or timing-based...
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Marketing/Digital Marketing
A Step-By-Step Guide to Creating a High-Converting Lead Magnet
If you're here, it's probably for a good reason. Sales are slowing, people don't seem to be calling, and you might not even be sure why. Sixty percent of customer interactions take place online. You need a lead magnet. You've looked at your website analytics....
How to Create the Perfect Lead Magnet
Imagine being able to run your business while you take time off of work. If you think that sounds too good to be true, consider if you have and use a lead magnet. A lead magnet is your top-of-the-funnel step to lead generation, and it can help you turn followers...
What Is Lead Generation for Small Businesses?
An online lead generation strategy is critical for small business owners. All of the major brands already have a strategy in place, and they use it to gain new clients every day. This article will show you how you can maximize the power of the Internet and change...
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