Small Business Blog
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Latest Articles
Why Audience Alignment Should Be Your #1 Focus when Building Strategic Partnerships
Key Highlights Audience alignment ensures both partners' marketing efforts resonate with the same customer base, leading to higher engagement and conversion rates. Identifying and segmenting your core audience are the initial...
The Art of Developing a Unique Value Proposition
Key Highlights A unique value proposition (UVP) differentiates your business and offerings. It targets your ideal customers' needs and pain points. A clear and concise UVP helps convert potential customers into buyers. It's essential for small businesses to stand out...
Dive into Unique Selling Proposition vs Value Proposition
Key Highlights A unique selling proposition (USP) makes your business stand out from competitors, while a value proposition (VP) clarifies the benefits of your product or service. Understanding your target market's needs and desires is crucial for crafting a...
Crafting a Compelling Unique Selling Proposition
Key Highlights Your USP is what makes your business stand out. It answers why customers should choose you over competitors. A strong USP is clear, concise, and directly addresses the needs and desires of your target audience....
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Small Business
SEO Basics for Small Business Owners: The Top 5 Things to Do When Getting Started
Since the advent of Google, search engine optimization (SEO) has been an increasingly important part of starting and running a successful business online. You may have heard that you need to optimize your website in order to show up on search results, but where do you...
How to Go International with Your Small Business
If you have a small business in the United States, chances are you may be looking to expand into international markets. Perhaps your current market size has plateaued, and you're struggling to generate more growth, or maybe you're looking to grow your business from...
Here is What the SBA Considers A Small Business in America
What Is the Small Business Administration? The United States government set up the Small Company Administration (SBA) as an independent United States government agency that was founded in 1953 with the mission of bolstering and promoting the economy in general by...
Business Strategy
Why Collaborating With Your Competition Might Be The Best Business Decision You Ever Make
During this month's MFSB Strategy Alignment & Execution membership and community meeting, we explored every business's five types of competitors. On the fifth day of implementation of our monthly framework, we delved into the concept of a competitor transforming...
Partnership Prowess: Strategies for Keeping Your Business Allies in the Loop
As a savvy business owner or entrepreneur, keeping your partners up to speed and engaged is critical to your success. Here are various practical ways to ensure your allies stay in the loop and continue to bring their A-game to the table. 1. Share the excitement: When...
5 Reasons You Should Be Time-Blocking If You Want to Achieve Your Goals & Objectives
Do you feel overwhelmed by the number of tasks that you have to complete? Are you struggling to prioritize and make progress on your goals? If so, then you should consider time-blocking! Time-blocking is a time management technique that involves breaking down tasks...
AI (Artificial Intelligence)
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Public Relations
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Marketing/Digital Marketing
Mastering SWOT Analysis for Business Growth
Welcome to our comprehensive guide on mastering SWOT analysis for business growth. In today's dynamic and competitive business environment, having a strategic planning tool like SWOT analysis can make all the difference. SWOT analysis, which stands for Strengths,...
Leading or Lagging? Indicators for Your KPIs
When it comes to monitoring the performance of your business, it is important to understand the difference between leading and lagging indicators for your KPIs. Leading indicators are those that predict future performance while lagging indicators provide a look at...
Creating a Unique Identity: A Guide to Effective Brand Positioning in 2023
In a world where consumers have endless choices and constant distractions, standing out and creating a unique brand identity can seem impossible. But with the right strategies and a clear understanding of your target audience, you can position your brand in a way that...
Technology
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Sales
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Operations
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Human Resources
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Finance
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Entrepreneurship
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