As a savvy business owner or entrepreneur, keeping your partners up to speed and engaged is critical to your success. Here are various practical ways to ensure your allies stay in the loop and continue to bring their A-game to the table.
1. Share the excitement:
When there are exciting developments within your company, don’t keep them to yourself. Send out a quick FYI update that conveys your enthusiasm and encourages your partners to act on the latest news.
2. Stay in touch:
A simple hello can go a long way in maintaining a solid relationship with your business partners. Make it a point to reach out periodically, whether via phone, email, or social media.
3. Make them a part of your world:
If a significant development might be useful to your partners, don’t hesitate to bring them into the fold. Sharing important insights, trends, and data can strengthen the partnership and build mutual trust.
4. Show them some love on social:
Tagging your partners in relevant social media posts can help increase their exposure and bring in new leads. This strategy also shows that you’re thinking of them and invested in their success.
5. Put them in the spotlight via press:
When you get an opportunity for media coverage, share the love. Reach out to your partners and ask if they’re interested in being included. Not only will this strengthen your partnership, but it will also increase exposure for everyone involved.
6. Celebrate successes together:
Don’t forget to share the love with your business partners when you achieve a significant milestone or win an award. Acknowledge their contributions and share the glory, knowing that their success is yours as well.
By employing these strategies and others like them, you’ll be well on your way to building a solid and enduring partnership that will drive success for years to come.
Specific actions you can take
Here are some specific actions you can take to keep your partners in the look, which will allow you to maintain a strong partnership:
- Schedule monthly video conferences with partners to discuss progress and plans.
- Host a quarterly update on business strategies, allowing them to voice any concerns or ask questions.
- Arrange a social gathering once every quarter or bi-annually, such as lunch, dinner, or drinks.
- Organize product showcases or previews.
- Inform them of industry developments or changes, keeping them in the loop of the latest trends.
- Share annual or quarterly financial statements, enabling them to understand how the business is performing.
- Personalized communications, such as birthday wishes and congratulations on company anniversaries, build a rapport that maintains engagement.
- Include them in philanthropic events or community involvement initiatives.
Building and maintaining solid partnerships takes effort and time, but it’s well worth it in the end. Keeping your partners in the loop and sharing important updates with them lays the foundation for a successful long-term relationship.
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