Create the Ultimate Business Strategy for Your Business in 2022

SIX-PART MINI-SERIES REPLAY

In this How-to mini-series, Jimmy Newson – The Impact Influencer, will do a deep dive into competitive analysis and the steps to take to complete one.  At the end of this series, you will know where you stand, where you are winning and where you are losing when it comes to your competition.  

ON-DEMAND WORKSHOP REPLAYS

PART 1:

The Competitive Research & Analysis Strategy & Overview

Entrepreneur.com defines competitive analysis as “Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.” In essence, it’s rather like your everyday market research, with a dash of identifying your unique value proposition (UVP) thrown into the mix.

 

MINI-SERIES PART 1 RESOURCES

Download Slide Deck

The Competitive Research Analysis Strategy-Overview

PART 2:

Identify Your 5 Types of Competitors: Deep Dive

Overview: Are you thinking about doing competitor research? The research you perform on your company’s competitors should dictate almost any strategy you make. Identifying them can help you build a successful marketing plan to push your brand out in front of them.

    MINI-SERIES PART 2 RESOURCES

    Download Slide Deck

    5 Types of Competitors - Part 2
    Leadership Timeline Template

    Resource Guide – No Optin Required.

    In this resource guide, we have compiled a list of the best market research tools, divided by categories of free and priced tools. Use them to your advantage and learn how to outperform your competitors and offer a world-class customer experience 

    PART 3: 

    Analyze Your Competitor’s Product, Distribution, & Sales Strategies

    Overview: Running and growing your business seems more unpredictable during these trying times. So, what can you do? Knowing and understanding trends and your competitors’ sales, marketing, and distribution strategies can help you uncover new opportunities for business growth. By leveraging market & competitive analysis insights, you can create a strategic roadmap to forecast desired and profitable outcomes.

    MINI-SERIES PART 3 RESOURCES

    Download Slide Deck

    Analyze Competitors Products Distribution Sales Strategy - Part 3

    PART 4: 

    Analyze Your Competitors’ Content Marketing Strategy

    Overview: Before you invest significant resources in creating compelling content, several things need to be answered.  What content already exists, does it cater to your target audience, where can it be improved, are there missed topic opportunities you can write about, etc.?

    MINI-SERIES PART 4 RESOURCES

    Download Slide Deck

    Analyze Your Competitors Content Marketing Strategy-Part 4

    PART 5: 

    Step-By-Step to Completing a SWOT Analysis & Determine your Unique Value Proposition

    Overview: Chances are, at some point in creating or running your business, you heard the term “SWOT Analysis.” The question is, did you create one or decide not right now.  A SWOT Analysis (strengths, weaknesses, opportunities, and threats) is critical because it helps you account for internal and external factors that can affect your business positively and negatively. 

    MINI-SERIES PART 5 RESOURCES

    Download Slide Deck

    Step-By-Step to Completing a SWOT Analysis- Determine your UVP Part 5

    PART 6: 

    The Competitive Landscape in 2022
    Expert Panel & Networking

    • Hear from experts on what the competitive landscape will look like in 2022
    • Get tips and tricks to make doing competitive research easier to perform
    • Get best practices for competitive research and analysis
    • Learn how to discuss your competitive landscape with key stakeholders for buy-in and support for your initiatives

    PANEL AND NETWORKING PART 6 RESOURCES

    TARTER, KRINSKY & DROGIN
    (NETWORKING SPONSORS)

    Tarter Krinsky & Drogin

    AHREFS: FREE/PAID TOOL
    (OFFICIAL EVENT SPONSOR) 

    ahrefs webmaster tools

    FIND TROY
    (PANELIST)

    Find Troy

    MISSION DISRUPT
    (PANELIST)

    mission disrupt

    Official Event Sponsors

    We would like to thank these sponsors for making this event free for all of our attendees

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