Marketing Analysis, Competitive Strategy & Customer Focus
Become a Member
Refine your marketing approach and gain a competitive edge. This category offers strategies for analyzing your target audience, developing effective marketing campaigns, understanding your competition, and prioritizing customer engagement. Learn to attract, retain, and grow your customer base.
Included Frameworks
FRAMEWORK: Defining Your Target Audience
FRAMEWORK: Training on Creating Your High-Converting Lead Magnet
FRAMEWORK: Your Five Types of Competitors
Duration
6 – 7 Hours per Framework
Our Marketing Analysis, Competitive Strategy & Customer Focus Frameworks
Defining Your Target Audience
This framework emphasizes the importance of defining a target audience for small business success, focusing on how it enables effective marketing and advertising strategies and maximizes resource utilization. It outlines the process of understanding and defining a target audience, including identifying the need for it, segmenting the audience (demographically, geographically, psychographically, and behaviorally), conducting research, creating customer profiles, analyzing products/services, defining customer needs and wants, determining how to reach them, and assessing the audience through ongoing analysis and adjustments. The framework stresses that knowing the target audience is strategic for focusing marketing efforts on those most likely to buy.
Training on Creating Your High-Converting Lead Magnet
This framework focuses on training to create a high-converting lead magnet, defined as a free asset or special offer provided to customers in exchange for their contact details. It emphasizes the importance of lead magnets for converting prospects and outlines the characteristics that make a lead magnet desirable across the buyer’s journey stages (top, middle, and bottom of the funnel). The framework covers the steps for creating a lead magnet, including researching alignment with the target audience, choosing the right type of lead magnet, developing compelling copy, adapting to a professional style, designing effectively, building a delivery mechanism like a landing page, and devising a promotional strategy.
Your Five Types of Competitors
This framework guides small business owners in identifying and understanding the five main types of competitors: direct, indirect, potential, future, and replacement. It emphasizes that recognizing these competitor types is essential for developing strategies to stay ahead in the industry. The framework also discusses additional competitor categories like substitute and collaborative competitors and provides insights into available resources for conducting competitive research, including Google, social media, industry reports, customer surveys, trade shows, competitive analysis tools, customer feedback, and competitor newsletters. It concludes by outlining key considerations for competitive research, such as identifying competitors, understanding their offerings, analyzing pricing and marketing, and evaluating strengths and weaknesses.
Framework Breakdown
Action Plan
The strategic action plan focuses on the relevant topic at hand, provided in formats such as text, templates, PDFs, workbooks, and/or supplimental video training, designed to be easily digestible and facilitate immediate action. This provides access to an action plan that delivers a strategy to help scale your business, along with clear implementation steps.
Introductory Training Call
To provide a deeper understanding of the action plan, a training session, led by Jimmy Newson or a guest expert, is made available on demand. This session thoroughly explained all aspects of the action plan and offers comprehensive guidance for successful implementation.
Five Implementation Videos
A unique five-part challenge is included, functioning like a challenge, where the tasks from the action plan are broken down and presented to you. This fostered focused work and dedicated action, ensuring a structured approach to implementing the plan.
What’s Included in Each Framework
6-7 Hrs of Video Instruction
Downloadable Slide Deck
Customized Checklist/Templates
Additional Resources
Live Chat Feature
Meet Some of Our Pro Members and Hear Why They Enjoy Pro Membership
Laura McAdams
A La Carte Events & Catering
Houston, TX
Ericka Bates
Talk Virtual
Spartanburg, SC
Corey & Nakeicha Wilson
Alexander Sky Group
Newark, NJ
Cayce Crown
The Crown View
New York, NY
Zakia Ringgold
Virtual Experience Design Agency
Lansdowne, PA
Elizabeth Sadoff
Elizabeth Sadoff Art Advisory
New York, NY
Are You Looking for Customized Training?
Are you looking for a more personal touch? Maybe for your company, organization, or university? Click to check out our programming options or contact us and let’s chat.
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