Brand Building and Positioning
Become a Member
Develop a strong and impactful brand presence to stand out in the market. This category focuses on strategies for building a powerful brand identity, conducting effective market research, analyzing your competition, and forming strategic partnerships. Learn to position your brand for success and establish a lasting influence.
Included Frameworks
Duration
6 – 7 Hours per Framework
Our Brand Building and Positioning Frameworks
Brand Building for Positioning, Leadership and Strategic Partnerships
This framework focuses on brand building for positioning, leadership, and strategic partnerships, centering around the creation of a “Leadership Timeline” to strengthen online presence and brand representation. It emphasizes that a well-crafted online presence is crucial for securing opportunities and leadership positions. The framework guides users through a “scavenger hunt” to gather essential information for this timeline, including contact details, bios, vision/mission statements, affiliations, partnerships, programs, credentials, media mentions, properties, and testimonials. The resulting Leadership Timeline is designed to be leveraged in various professional scenarios to enhance brand positioning and credibility.
Branding, Competitive Analysis & Market Research with AI
This framework focuses on mastering market research, brand positioning and differentiation, and competitive analysis using AI tools to enhance decision-making and market performance. It guides users through understanding market research with AI tools, including data collection and persona creation, enhancing brand positioning and differentiation with AI tools for brand iteration and message crafting, and performing competitive analysis with AI tools for competitor insights and strategic planning. The framework emphasizes practical exercises and the use of AI tools to streamline and improve these essential business functions.
Crafting Lucrative Partnerships with For-profit, Nonprofit and Government Organizations
This framework guides small businesses in crafting successful partnerships with for-profit, nonprofit, and government organizations to achieve growth. It emphasizes that strategic partnerships can provide access to resources, funding, and expertise. The framework outlines the key elements for successful partnerships, including identifying potential partners, building strong relationships, and creating mutually beneficial goals. It also stresses the importance of clear communication and transparency throughout the partnership process.
Framework Breakdown
Action Plan
The strategic action plan focuses on the relevant topic at hand, provided in formats such as text, templates, PDFs, workbooks, and/or supplimental video training, designed to be easily digestible and facilitate immediate action. This provides access to an action plan that delivers a strategy to help scale your business, along with clear implementation steps.
Introductory Training Call
To provide a deeper understanding of the action plan, a training session, led by Jimmy Newson or a guest expert, is made available on demand. This session thoroughly explained all aspects of the action plan and offers comprehensive guidance for successful implementation.
Five Implementation Videos
A unique five-part challenge is included, functioning like a challenge, where the tasks from the action plan are broken down and presented to you. This fostered focused work and dedicated action, ensuring a structured approach to implementing the plan.
What’s Included in Each Framework
6-7 Hrs of Video Instruction
Downloadable Slide Deck
Customized Checklist/Templates
Additional Resources
Live Chat Feature
MEMBER TESTIMONIALS AND CASE STUDIES
Laura McAdams
A La Carte Events & Catering
Houston, TX
Ericka Bates
Talk Virtual
Spartanburg, SC
Corey & Nakeicha Wilson
Alexander Sky Group
Newark, NJ
Cayce Crown
The Crown View
New York, NY
Zakia Ringgold
Virtual Experience Design Agency
Lansdowne, PA
Elizabeth Sadoff
Elizabeth Sadoff Art Advisory
New York, NY
Are You Looking for Customized Training?
Are you looking for a more personal touch? Maybe for your company, organization, or university? Click to check out our programming options or contact us and let’s chat.
Launch Your Brand Into The Future.
It’s time to get ahead of the competition and truly differentiate your brand with the latest strategies, technology, and innovation tactics. You can even watch and participlate on your mobile device.
