How to Create a Company Identity

How to Create a Company Identity

When you’re starting your own business, choosing an identity that defines who you are as an organization and will resonate with your potential customers is essential. Your brand should reflect the quality of your products or services, what sets you apart from your...
SEO 101: How to Build Backlinks for Better Rankings

SEO 101: How to Build Backlinks for Better Rankings

One of the most important things you can do to improve your rankings in search engines like Google, Bing, and Yahoo! is to build links to your website from other sites, also known as backlinks. These links are vital to search engine algorithms like Google’s PageRank,...
Why is Video So Effective in Marketing

Why is Video So Effective in Marketing

Did you know that 54% of consumers want to see video content from businesses? So, video marketing is one of the best ways for your brand to tell its story in a compelling way for your audience. Today, the first thing you see when you swipe your Instagram or Facebook...
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