by MFSB Editorial Team | Sep 11, 2024 | Marketing
Key Highlights Your USP is what makes your business stand out. It answers why customers should choose you over competitors. A strong USP is clear, concise, and directly addresses the needs and desires of your target audience. It’s not just about having the best...
by Jimmy Newson | Sep 7, 2024 | Marketing
Key Highlights Leading KPIs are crucial for predicting future business performance and driving growth. Choosing the right leading KPIs involves focusing on specific business objectives and identifying measurable factors that influence desired results. Setting clear...
by MFSB Editorial Team | Sep 7, 2024 | Marketing
Key Highlights Lagging KPIs (Key Performance Indicators) offer insights into past business performance, acting as outcome indicators for strategies employed. These KPIs are easily quantifiable and provide a tangible measure of success, but they don’t offer predictive...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Geographic segmentation allows businesses to divide their target audience based on their physical location, to create more targeted and effective marketing strategies. By understanding the geographic location of their audience, businesses can tailor...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Behavioral segmentation is a powerful marketing strategy that involves dividing customers into groups based on behavior patterns and interactions in a business. There are four main types of behavior: purchase behavior, occasion or timing-based...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Demographic segmentation is a powerful marketing strategy that categorizes a target audience based on characteristics such as age, gender, income, education, and more. This segmentation helps businesses tailor their products, services, and marketing...
