by MFSB Editorial Team | Sep 11, 2024 | Marketing
Key Highlights A unique selling proposition (USP) makes your business stand out from competitors, while a value proposition (VP) clarifies the benefits of your product or service. Understanding your target market’s needs and desires is crucial for crafting a...
by MFSB Editorial Team | Sep 11, 2024 | Marketing
Key Highlights Your USP is what makes your business stand out. It answers why customers should choose you over competitors. A strong USP is clear, concise, and directly addresses the needs and desires of your target audience. It’s not just about having the best...
by Jimmy Newson | Sep 7, 2024 | Marketing
Key Highlights Leading KPIs are crucial for predicting future business performance and driving growth. Choosing the right leading KPIs involves focusing on specific business objectives and identifying measurable factors that influence desired results. Setting clear...
by MFSB Editorial Team | Dec 28, 2022 | Marketing, Small Business
When it comes to monitoring the performance of your business, it is important to understand the difference between leading and lagging indicators for your KPIs. Leading indicators are those that predict future performance while lagging indicators provide a look at...
by MFSB Editorial Team | Sep 7, 2024 | Marketing
Key Highlights Lagging KPIs (Key Performance Indicators) offer insights into past business performance, acting as outcome indicators for strategies employed. These KPIs are easily quantifiable and provide a tangible measure of success, but they don’t offer...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Geographic segmentation allows businesses to divide their target audience based on their physical location, to create more targeted and effective marketing strategies. By understanding the geographic location of their audience, businesses can tailor...
