by Jimmy Newson | Jul 5, 2021 | Marketing
Imagine being able to run your business while you take time off of work. If you think that sounds too good to be true, consider if you have and use a lead magnet. A lead magnet is your top-of-the-funnel step to lead generation, and it can help you turn followers...
by Jimmy Newson | Jun 7, 2021 | Marketing
Is Market Research Really Necessary? Do you think you are too small to do conduct market research for your business? It’s not news to anyone that the business world is increasingly competitive. On the one hand, more anxious and demanding customers challenge us...
by Jimmy Newson | Apr 8, 2024 | Marketing
How do you identify and define your target audience? To identify and define your target audience, analyze demographics, behaviors, interests, and needs pertinent to your product or service. Utilize tools like Google Analytics, surveys, social media insights, and...
by Jimmy Newson | Dec 28, 2022 | Marketing, Small Business
When it comes to monitoring the performance of your business, it is important to understand the difference between leading and lagging indicators for your KPIs. Leading indicators are those that predict future performance while lagging indicators provide a look at...
by Jimmy Newson | Sep 11, 2024 | Marketing
Key Highlights A unique selling proposition (USP) makes your business stand out from competitors, while a value proposition (VP) clarifies the benefits of your product or service. Understanding your target market’s needs and desires is crucial for crafting a...
by Jimmy Newson | Sep 19, 2024 | Marketing, SEO
Key Highlights Attract More Customers Online: Find out how SEO can help your business show up in Google search results. This way, you can connect with more potential customers. Master SEO Basics: Learn the main ideas of SEO, such as keyword research, optimizing...
