by MFSB Editorial Team | May 18, 2024 | Artificial Intelligence
What are the ethical considerations surrounding artificial intelligence (AI)? Ethical considerations around AI include data privacy, transparency in decision-making processes, bias mitigation, and accountability for AI systems’ outcomes. Ensuring fairness, safety, and...
by MFSB Editorial Team | May 18, 2024 | Communication, Public Relations
Which type of media is more cost-effective for businesses: earned or paid? Both earned and paid media have their advantages, but earned media is often more cost-effective for businesses. While paid media requires a financial investment upfront, earned media relies on...
by MFSB Editorial Team | May 18, 2024 | Communication, Public Relations
Key Highlights A well-planned PR strategy is essential for small businesses to boost brand and achieve specific goals. It involves assessing the current PR situation, defining clear objectives, identifying target audience preferences, crafting key messages, choosing...
by MFSB Editorial Team | May 18, 2024 | Communication, Public Relations
Key Highlights Earned media is a powerful tool for marketing success, as it builds trust and credibility with consumers. It includes brand mentions or coverage obtained through non-paid means, such as press mentions, social media sharing, and customer reviews. By...
by MFSB Editorial Team | May 14, 2024 | Communication, Public Relations
Key Highlights Earned media is a powerful strategy in digital marketing that can help boost a brand’s reputation, increase word of mouth, and generate social media mentions. By understanding and mastering earned media strategies, businesses can significantly enhance...
