by Jimmy Newson | Jul 3, 2024 | segmentation
What is psychographic segmentation and how is it used in marketing? Psychographic segmentation categorizes consumers based on their values, beliefs, interests, and lifestyles. In marketing, this method helps tailor products and messages to specific consumer groups,...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Behavioral segmentation is a powerful marketing strategy that involves dividing customers into groups based on behavior patterns and interactions in a business. There are four main types of behavior: purchase behavior, occasion or timing-based...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Demographic segmentation is a powerful marketing strategy that categorizes a target audience based on characteristics such as age, gender, income, education, and more. This segmentation helps businesses tailor their products, services, and marketing...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Geographic segmentation allows businesses to divide their target audience based on their physical location, to create more targeted and effective marketing strategies. By understanding the geographic location of their audience, businesses can tailor...
by Jimmy Newson | Jul 3, 2024 | segmentation
Key Highlights Market segmentation is crucial for long-term marketing success and can improve marketing ROI. Transactional segmentation is a technique that uses customer transactional data to create targeted marketing campaigns. There are four main types of market...
